On-Page SEO Services From Edit Ever After

Having great products or services won’t get your website ranked on Google. Having great SEO will.

Edit Ever After offers on-page SEO services to help your site show up more often in Google searches, and improve your visitors’ on-site experience.

On-page SEO editing services

On-page SEO editing services optimize existing website content by improving keyword placement, HTML structure, and user experience elements to boost search rankings without creating new content from scratch.

Blog post optimization

• Suggested edits to optimize for featured snippets, improve E-E-A-T, and basic content edits
• Implement structured data like FAQpage schema markup and hierarchical headings
• Map focus keyword and secondary keywords to a hub and spoke or pillar content model to avoid keyword cannibalization and duplicate content

Landing page audits

• Copyedit on-page text and inspect HTML page source for technical search engine optimization opportunities
• Improve CTR with new title tags and compelling meta descriptions
• Set up A/B tests for Conversation Rate Optimization (CRO) looking at CTAs, product messaging, hero text, and other above-the-fold content

SEO content services

SEO content services help small businesses create optimized web pages that rank higher in search results, driving more organic traffic and potential customers to their websites without paying for ads.

Site-wide content audit

• A comprehensive, in-depth site audit to identify a domain’s strengths, weaknesses, and opportunities, such as thin content, keyword cannibalization, missing meta tags, and technical SEO baselines

SEO copywriting

• Receive high-quality content that satisfies search intent without keyword stuffing

SEO content briefs

• Detailed briefs for creating content for blogs or web pages

Keyword research

• Perform target keyword research to identify high-volume, low-competition long tail keywords related to your business strategy
• Suggest related semantic keywords and LSI keywords contextually related to target keyword for deep topical coverage

Ongoing SEO performance monitoring

• Monitor your site using SEO tools (Google Analytics, Google Search Console, and a third-party tool like Semrush, Moz, or Ahrefs) and provide a monthly report on your performance data and site health

SEO marketing strategy call

• Still not sure what you need? Schedule a call with me and we can talk about your SEO efforts, business goals, and industry. I’ll follow up with actionable suggestions you can implement independently or hire me to take care of for you.

On-page SEO glossary

Above-the-fold

A term borrowed from the journalism industry indicating the top of the page, or the content above the fold of a newspaper. In a digital context, it’s the page elements that appear before any scrolling.

Alt text

Alt text is the descriptive text added to images that screen readers use for accessibility and search engines use to understand image content. It should describe the image clearly while incorporating relevant keywords when natural, such as with infographics and charts.

Anchor text

The clickable text in a hyperlink that tells both users and search engines what the linked page is about. Internal link anchor text should be descriptive and keyword-relevant without over-optimization.

Bounce rate or engagement rate

A bounce occurs when a visitor leaves a website within seconds, indicating they didn’t find what they expected. Bounce rates are a metric tracked by Google Analytics to show how likely someone is to leave a page immediately. Engagement rate is the inverse of bounce rate: it’s a measurement of how often people stay on the page long enough to take an action like scroll or navigate to another on-site page.

Chunking

An on-page content structure involving clear headings, short paragraphs, and context-independent answers that optimizes for LLMs like ChatGPT can extract and cite chunks of information from your site. Chucks are between 100 and 300 characters.

Content freshness

How recently content has been published or updated. Search engines often favor fresh content for time-sensitive queries, making regular updates a solid ranking strategy for competitive topics.

Core Web Vitals (LCP, FID/INP, CLS)

Google’s user experience metrics that measure loading speed, interactivity, and visual stability. These directly impact rankings and include Largest Contentful Paint, First Input Delay (now Interaction to Next Paint), and Cumulative Layout Shift.

Cornerstone content

Your most important, comprehensive pages that target your primary keywords and business topics. These pillar pages should be your highest-quality content and receive the most internal links.

Crawlability

How easily search engine bots can access and navigate through your website. Poor crawlability due to broken links, blocked pages, or complex navigation can prevent pages from being indexed.

CTR (Click-Through Rate)

The percentage of people who click on your search result after seeing it. Higher CTRs signal to Google that your result is relevant and appealing, potentially boosting your rankings over time.

Dwell time

How long users spend on your page after clicking from search results before returning to the search page. While not officially confirmed as a ranking factor, longer dwell times typically correlate with better content quality.

External links

Links from your site to other websites. When linking externally, use descriptive anchor text and consider adding nofollow attributes to links you don’t want to endorse or that are commercial in nature.

Headers (H1, H2, H3)

Page and section headings that are HTML tags. They create a hierarchical content structure, helping both users and search engines understand page organization. Your H1 should broadly match your title tag and clearly indicate the page topic. Your H2s should relate to the H1, and H3s should related to H2s and so on.

Indexing

The process of search engines adding your pages to their database after crawling. Pages must be indexed to appear in search results, making this a critical technical SEO factor.

Internal links

Links between pages on your website that help distribute page authority and guide users through your content. Strategic internal linking improves both SEO and user experience by linking related pages together.

Keyword rankings

The position where your pages appear in search results for specific search terms. Tracking rankings helps measure SEO progress, though traffic and conversions matter more than rankings alone.

Meta descriptions

HTML snippets that summarize page content in search results. While not direct ranking factors, compelling meta descriptions improve click-through rates. Google rewrites them about 60% of the time based on the search query.

Meta tags

HTML elements that provide information about a webpage to search engines and browsers. Google supports many meta tags but ignores others, like the HTML lang tag, which it infers from context. However, including the lang tag remains best practice for accessibility.

Metadata

The behind-the-scenes information about your web pages including title tags, meta descriptions, and structured data. This data helps search engines understand and categorize your content. Site visitors usually can’t see it on the page, but it’s embedded within the HTML code.

Mobile-friendliness

How well your website performs on mobile devices. With mobile-first indexing, Google primarily uses the mobile version of your site for ranking, making mobile optimization essential rather than optional.

Nofollow links

Links with a rel=”nofollow” attribute that tell search engines not to pass authority to the linked page. Used for paid links, user-generated content, or links you don’t want to endorse.

Off-page SEO

SEO efforts that happen on other websites, like link building and brand mentions. While you can’t control off-page SEO factors directly, they influence how search engines view your site’s authority.

On-page SEO

The optimization tactics applied directly to web pages, including content quality, keyword placement, HTML structure, and user experience elements. This is the foundation of SEO that site owners have complete control over.

Orphaned content

Pages on your site that have no internal links pointing to them, making them difficult for both users and search engines to discover. These pages typically perform poorly in search results.

Position zero

Another term for featured snippets – the coveted spot above the first organic search result that provides a direct answer to the user’s query.

Ranking factors

The elements search engines use to determine where pages appear in search results. Google uses hundreds of factors including content quality, technical performance, user experience, and backlink authority.

Readability

How easily users can read and understand your content, influenced by sentence length, vocabulary complexity, and formatting. Better readability typically leads to longer dwell times and lower bounce rates.

Responsive web design

A design approach where websites automatically adapt their layout and functionality to different screen sizes and devices. This is Google’s recommended approach for mobile optimization.

Rich snippets

Enhanced search results that include additional information like ratings, prices, or images pulled from structured data on your website. These make your results more visually appealing and informative.

Search intent

The purpose behind a search query, which determines what type of content will rank well: Informational: searches for information on a topic; Commercial: searches to help make a purchase decision; Transactional: searches to buy something specific; Navigational: searches to find a specific website.

SEO tools

Platforms and software that help optimize and measure on-page SEO performance. Google Search Console connects directly to your website to track search engine rankings, impressions, click-through rates, indexing issues, and Core Web Vitals. Google Analytics tracks user behavior, traffic sources, and conversion data for measuring SEO performance through metrics like organic traffic growth and user engagement. Third-party platforms like Moz, Semrush, and Ahrefs offer keyword research, rank tracking, and site auditing tools.

SERPs (Search Engine Results Pages)

The pages that display when someone performs a search. Understanding SERP features like featured snippets, local packs, and image results helps inform your optimization strategy.

Sitemaps

Files that link to all the URLs on a domain. XML sitemaps list all pages that should be crawled and indexed by search engine crawlers and are not generally publicly accessible. HTML sitemaps help users navigate the site’s structure and are often linked in a website’s footer menu.

Structured data (Schema Markup)

Code added to HTML that helps search engines understand page content more precisely. When implemented correctly, it can generate rich snippets and enhance your search result appearance. It’s a quicker way of telling Google “this is a how-to guide” or “this is a product review” than inferences from context.

Target keywords

The specific search terms you’re optimizing content to rank for, that should be strategically placed in body content, HTML elements like titles and headers, image alt text, and URLs without keyword stuffing.

Technical SEO

The backend optimizations that helps search engines crawl and index your site. This group encompasses site speed, mobile responsiveness, and structured data.

Title tags

The clickable headlines that appear in search results and browser tabs. Should broadly match your H1 tag and include your target keyword while staying under 60 characters to avoid truncation.

User Experience (UX)

The interactions a user has with a website or webpage, including elements like ease of navigation, page loading speed, and on-page alignment with search intent.

Zero-click searches

Search queries where users find their answer directly on the search results page without clicking through to any website. These are increasing due to featured snippets and other SERP features.

FAQs about on-page SEO services